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In Today’s World, Viral Beats Valuable – Insights from Terry G

Gabriel Amanyi, known as Terry G, is a famous music star and boss of a record label. He spoke with Faith Ajayi about his career, the ups and downs of being famous, and other important things.

You talked about how important it is to stay “relevant” in music today. What made you say that?

The music world has changed a lot because of the internet. Now, being “relevant” means being popular online and going viral, not just making good music. But I think real success lasts longer than just being famous for a short time. You can be popular one day and forgotten the next. I wanted to remind fans and other singers that making a real impact is what truly matters.

How would you describe your mark on Nigerian music?

I’m known for being brave and different. I brought new energy and a fresh style to Afrobeats. I mixed wild creativity with spiritual ideas. My music like “Free Madness” shook the industry, and many new singers have been inspired by me. I didn’t follow others—I made my own path.

Do you think the music industry gives enough respect to people like you who made new sounds?

No, not really. The industry often forgets the pioneers who changed the game while they are still making music. I wasn’t just making songs; I was changing how people think and feel. The music combined gospel, street style, and madness, and that started something big. Even if many don’t say it, the streets remember and respect that. My work speaks louder than words.

What does it mean to be “relevant” in Nigerian music today?

Today, it’s not just about being talented or having a hit song. You have to be seen everywhere—on TikTok, the music charts, concerts, and trends. It’s about branding and being visible. But when I started, being relevant meant people couldn’t ignore your music or your energy. We didn’t care about clicks; we were felt everywhere—in clubs, churches, and on the streets. We made the trends.

Do you feel misunderstood or underappreciated?

No. The real fans understood me, even when I wasn’t popular with everyone. Music grew with me. The future for me isn’t about fitting in but staying real and original.

What do you wish you did differently when you were at your peak?

I wish I had planned more for the future, both in life and in business. Things moved fast, and I was all about creativity and street energy. But I didn’t focus enough on building a strong team or managing my brand. Talent alone isn’t enough. Now, I’m more focused and purposeful.

You have a son, and people expected you to get married. Why haven’t you?

Being a dad changed me. It gave me peace and responsibility. Marriage is serious, and I want to do it the right way—when the time and feelings are right. Not just because people expect it.

Have you worked with today’s top singers?

Yes, I’ve tried. Some were friendly and open, others didn’t respond, and that’s okay. I’m open to working with artists who respect the culture and want to try new things. I don’t chase features; I want to work with people who get my style.

Some say artists fake fights to get attention. What do you think?

That happens now because fights get quick attention online. But my fights were real, not fake. I’ve learned to be mature and only focus on what lasts—good music and actions.

You opened a water factory once. Is it still running?

It worked for a while, and I learned a lot, but it’s not running now because of business problems. It wasn’t a failure—just a lesson. Now, I’m doing real estate, consulting, and helping young artists with mentorship. I want to build lasting systems, not just chase money.

What is a normal day like for you now?

My life is more calm and planned. I start with prayer, then work in the studio or meetings. Before, my days were crazy with shows and little sleep. Now, I choose peace and focus.

Do you still have your wild and bold style?

The energy is still there, but now it’s more controlled and intentional. I love edgy fashion and sounds but with purpose. I’m still passionate but wiser.

How do you balance music, business, and family?

Balance is key. When I’m with family, I focus on them. In the studio, I’m all in. I also rest and protect my mind from stress.

How did fame affect your mental health?

It was hard and lonely sometimes. Everyone wanted a piece of Terry G but few knew Gabriel. I needed time and a good support system to stay strong.

What do you do to relax?

I play video games like soccer and Mortal Kombat. I also listen to audiobooks and sometimes go live on TikTok to chat with fans. Quiet time helps me stay calm.

What would surprise fans if they saw the real you?

They’d be surprised how calm and thoughtful I’ve become. I’m more spiritual and disciplined now, and I help guide younger artists. That side of me is quiet but important.

What inspired your new song, ‘Kolomala’?

It’s about celebrating African women—their strength, beauty, and spirit. The song is fun and lively but also a tribute to their power.

How does the song show your growth?

It mixes my old wild style with new, better production and smarter lyrics. I want to entertain and inspire while staying true to myself. Growing means controlling your fire, not losing it.

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